Tuesday, January 28, 2020

Dream Diary Essay Example for Free

Dream Diary Essay One of the dreams that I frequently experience is the one that deals with snakes. At least once a week, I tend to dream of scenarios where I attack snakes and kill them one by one. This kind of dream really bothers me because I am actually diagnosed with ophidiophobia or the fear of snakes and the idea of just being close to these animals horrifies me. Another dream which I usually encounter is the one which centers on school-related problems. I remember last week when I dreamed about the upcoming examinations where it was being illustrated that the tests will involve complex questions and I will achieve failing marks. Due to his dream, I committed myself to a more intense study habit in order to avoid the bad ending that I have dreamed of. Lastly, I also dreamed of random events where I travel from one place to another by riding a plane or train. These dreams are usually blurred but the theme, which is to transfer from one place to another, is consistent. By applying the lessons that I learned from school, it can be said that my dream regarding snakes can be explained using Freudian concepts where it was mentioned that the act of killing snakes symbolizes desires which I wish to accomplish in real life but are prohibited by the norms of society. It means that I unconsciously want to kill snakes in order to win over ophidiophobia, an event that is fulfilled in my dreams. Cartwrights theory, on the other hand, explains the nature of dreaming about school-related problems by saying that dreams are our minds way of offering possible solutions to our numerous concerns. While the dream about random traveling can be explained using Hobsons theory; it was explained that dreams are side-effects of the normal activations during the rapid eye movement (REM) stage of our sleep. It suggests that dreams do not have emotional factors as determinants but are mere by-products of the brains complex activity. Consequently, these lessons made me realize that there is a variety of theories that offer possible explanations to dreams. However, man should only use these dream interpretations as guides and not as sole determinant of his life.

Monday, January 20, 2020

No Exit - Hell Essays -- essays research papers

Hell. The four lettered word that trembles in the throats of men and children alike; The images of suffering, flame pits and blood, the smell of burning flesh, the shrieking of those who have fallen from grace. For centuries man has sought out ways to cleanse his soul, to repent for his sins and possibly secure his passage into paradise, all evoked by the fear of eternal damnation and pain. The early 20th century philosopher and existentialist writer Jean-Paul Sartre saw life as an endless realm of suffering and a complete void of nothingness. His pessimistic ideals of life followed through to his beliefs on death, as death for him was a final nothingness. If death was a final nothingness, Sartre's view of hell was really a final statement on life. Jean-Paul Sartre's depiction of hell in the play No Exit reflects his belief on humanity and society.No Exit's hell is embodied in a single room, decorated in Second Empire style furnishings. The surroundings seem more comforting than the traditional conception of hell, as the ones illustrated in Dante's inferno or even the bible. However, from an existentialist's point of view, the setting in itself is rather hellish, as its lavishness is overwhelmingly superficial and superficiality is rejected in existentialist belief. As existentialists believe that human life is lived in suffering, sin, guilt and anxiety, anything superficial is a foolish and naive way of denying despair. In a sense, Sartre's hell exists for him not in the ...

Sunday, January 12, 2020

Advertising to Lgbt Community

Advertising to LGBT community: Producing ads that cater to gay audience is complex, and neither the pro- nor the anti-gay market view appears to be adequately addressing the issues. The problem seems to be that both demand that advertisements show life not â€Å"it should be† rather than how â€Å"it is†. We have observed in various case studies that we have followed in our course of ‘Integrated Marketing Communication’ that advertisers mostly tend to show lives a shade brighter than it really is, especially in those campaigns where we are trying to sell products by making the consumer feel good about themselves.This approach however leads to the LGBT invisibility and homophobic representations. Even when the LGBT people are identified as target segment or forming some part of the target segment, stereotype creeps into the picture. In the next segment, we talk about stereotype in marketplace. The Stereotype in marketplace Stereotype haunts LGBT people not o nly in streets but also in media and in marketplace. In marketplace, stereotyping may not be because of a bias or a preconceived notion about the community. It can be because of incomplete information – a bane for any marketer.For instance, we have already discussed that collecting gay and lesbian demographic data is way too difficult. Although law is more favorable and dare we say accepting to the community, cultural issues still hinder people to come all out about their ‘unconventional’ sexual and gender orientations. Now this difficulty in gathering data has consequences, such as that people of modest income and poorer people are ignored as part of the gay market. They are hence absent from gay images in marketing, as they usually are in mainstream ads.Economic stereotype An ideal gay consumer would usually be stereotyped as affluent, educated, and childless. This apparently contrasts with better representative observations of gay, lesbian, and bisexual consum ers. As the famous economics professor Lee Badgett in his paper â€Å"Income Inflation: The Myth of Affluence among Gay, Lesbian, and Bisexual Americans,† notes: â€Å"Gay, lesbian, and bisexual people do not earn more than heterosexual people; gay, lesbian, and bisexual people do not live in more affluent households than heterosexual eople; two studies show that gay men earn less than similarly qualified heterosexual men. Gay, lesbian, and bisexual people are found throughout the spectrum of income distribution: some are poor, a few are rich, and most are somewhere in the middle, along with most heterosexual people. † As it is widely observable fact that on an average, women get paid lesser than men in similar jobs in most part of the world, a female homosexual household would obviously be poorer than their male counterpart or a heterosexual household.Also, female homosexual couple is more likely to have children than a male homosexual household and so on. Behavioral stereotype: In media gay men are often portrayed as sissies, gaudy flamers, intimidating, always on the prowl and/or pedophilic sexual predators. Similarly lesbians are depicted mostly as misandrist feminists and (worst of all) as an object of heterosexual men’s feminine fantasies. Challenge to advertisers Big task of advertisers here, would be to distance themselves from these preconceived imagery and to produce a gay image of relevance yet recognizable.